In the past few weeks we have been discussing a lot about how easy it is for businesses to make mistakes online and how those mistakes can severly damage the reputation of the business and or that of the individual responsible. Rebekah Radice recently wrote a blog titled, “Facebook Mistakes Small Businesses Make (and How to Fix Them).” The blog post focuses on how small businesses mistakenly use Facebook. Rebekah starts off by basically saying that mistakes are inevitable, that small businesses have and will make mistakes on Facebook. I can’t help but agree with her. I think any time a human is responsible for an action, it leaves the door for mistakes to happen. Humans make mistakes. It’s part of our nature.
However, the main idea of the blog, is the Facebook mistakes that go unnoticed. It’s not so much the obvious mistakes such as inappropriate comments, but the behind the scenes marketing mistakes such as missed opportunities. There’s nothing worse than missed opportunities when it comes to marketing. It is important to take full advantage of every opportunity that comes your way. “While Facebook continues to change the rules, you must make the most of every opportunity.”
According to Rebekah, the first Facebook mistake small businesses make is not completing the “about” section. She mentions that this area is one of the top places fans will visit. This is very true. This is the first place the fans will go to when they visit the page because they want to know what you’re all about. If there is little or no information in this part of your page, the people will be discouraged and left uninterested. The next mistake brought up is lack of variety in content posted. “Would you be able to tell your story through a simple status update? Probably not.” Rebekah makes a good point that the use of graphics and videos can help engage the audience and keep them coming back for more. Different media types can also attract new audiences. The next mistake is one that directly relates to social media marketing. “Not using Facebook insights.” This involves not checking your stats including audience statistics, interaction, and content engagement. These are metrics that should be looked at and kept track of so you as a small business, can determine what worked best and can continue to head in that direction. The last mistake is one that I’m not quite sure if I fully agree with. It deals with the cover photo or lack there of. Rebekah’s argument is that the cover photo gives you the chance to immediately convey the details about your company to anyone who visits your page. I personally don’t think the cover photo carries too much importance. I believe it generally goes unnoticed and people could careless about what your cover photo is or says. But for the most part I do agree with Rebekah and her thoughts on missed opportunities that business tend to make on Facebook.